Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
Sun Tzu
Welcome
I’m a global executive with over 25 years of experience in commercial strategy, customer-centric leadership, and enterprise transformation. My work spans global brands, digital ecosystems, and omnichannel systems—focused on making business more relevant, intelligent, and human.
I’ve led transformation across brand architecture, marketing performance, customer journey redesign, martech enablement, and multi-layered commercial models that integrate revenue management, distribution, and data-driven design.
Over the past 15 years, I’ve worked, taught, and consulted across North America, Europe, the Middle East, and Asia Pacific—gaining deep operational experience with multicultural teams and complex markets.
Beyond the boardroom, I dedicate time to education, ethics, and animal welfare, serving on boards and supporting causes aligned with the values I lead with.
For strategic insights, essays, and investment thinking, visit: Stratsana.com
—Ian Di Tullio, PhD
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