A little MORE about me...

I’m a global executive with deep expertise in commercial strategy, consumer marketing, and enterprise transformation. As Global Chief Commercial Officer at Minor Hotels, I lead the group’s full commercial ecosystem—spanning brand, marketing, digital, global sales, loyalty, PR, revenue, and distribution—across over 560 properties in 56 countries, including Anantara, Avani, NH Hotels, Oaks, and the Elewana Collection.

At Minor, I’ve spearheaded the transformation of Minor Hotels from a holding company into a customer-facing master brand, shaping both B2C and B2B positioning across global markets. This included:

• Creating an ownable group loyalty identity and proposition
• Delivering a cross-brand digital platform and integrated app experience
• Redesigning the  hotel group’s data & marketing technology architecture to be AI-scalable by design, enabling hyper-personalized guest engagement and real-time commercial optimization
• Building a tech stack that delivers enterprise-wide synergies, both internally across hotel operations and marketing functions, and externally across global distribution, partnerships, and loyalty activation
• Leading the creation and launch of four new hotel brands:
  • The Wolseley Hotels – a high-end British-inspired luxury brand
  • Minor Reserve Collection – a curated portfolio of ultra-luxury independent properties
  • Colbert Collection – a European-inspired boutique brand steeped in art, culture, and locality
  • iStay Hotels – a design-led economy lifestyle concept for the modern, digital-native traveler
     

Previously, at Accor, I served as Chief Commercial Officer for Europe and North Africa, overseeing all commercial functions across one of the group’s most complex and strategic regions. I led the global development of:

• ALL – Accor Live Limitless, a lifestyle loyalty and digital ecosystem integrating experiential partnerships, global activations, and seamless digital journey 
• Global brand and platform sponsorships, including major deals with Paris Saint-Germain (PSG), entertainment venues, and international lifestyle events
• The launch of two global brands:
  • Handwritten Collection, a new midscale soft brand
  • The Purist, a spa and wellness brand designed around premium wellbeing experiences
• A strategic evolution of Accor’s digital and ancillary revenue ecosystem, laying the groundwork for an integrated marketplace for F&B and wellness monetization
   

At Qatar Airways, I restructured and repositioned Privilege Club to align with the airline’s luxury focus and set the stage for future expansion. At Air Canada, I supported the strategic redesign of Aeroplan, preparing it for reintegration as a fully-owned and revitalized loyalty platform.

My background blends consumer led commercial strategy design, brand strategy, data-enabled marketing and experience design. I’ve built and led teams across the full spectrum of consumer marketing,  digital & eCommerce, CRM, loyalty, martech, customer journey design,  strategic partnerships—spanning financial services, travel, hospitality, retail, and B2B ecosystems; all powered by large scale analytics.

Much of my work focuses on designing intelligent, customer-centric systems—where brand, data, and technology align to create relevance at scale. That includes loyalty monetization, omnichannel orchestration, and the evolution of commercial models in an AI-driven world.

Over the past decade, I’ve led multi-thousand-person global teams across five continents, managing more than 50 nationalities. I’ve also worked with early-stage ventures, helped scale post-startup platforms, and advised leadership teams navigating complexity, restructuring, and rapid growth.

I’m proud to be be an IoD Certified Director (DCP) and to serve on boards and advisory councils in my areas of expertise, and to support organizations focused on education, ethical leadership, and animal welfare.

I hold a B.Com in Finance from HEC Montréal, an MBA from Queen’s University in Canada, and a PhD in Marketing from Cranfield University in the UK. I speak frequently at global forums on strategy, loyalty, customer experience, data, and organizational transformation.

For strategic essays and frameworks, visit Stratsana.com.
 

—Ian Di Tullio, PhD