A little something about me...

I am seasoned executive with deep expertise global commercial strategy and consumer marketing. Commercially, in my current role as Global Chief Commercial Officer for Minor Hotels, I have oversight on Corporate and Hotel Brands, Marketing, Digital, Global Sales, Loyalty, Marketing, PR and Revenue & Distribution across the group, which owns and operates more than 540 hotels in 56 countries for distinguished brands such as Anantara, Avani, Avani+, NH, NH collection, Oaks and elewana. 

In addition, my extensive marketing  background includes  consumer brand management and development, advertising, digital marketing (design, performance marketing, social media, content management), customer interaction and relationship management, marketing communications and promotional design. I have also developed an expertise in managing and developing  complementary assets that allow the acceleration, enhancement and monetization of the customer relationship including:  loyalty programs, partnership marketing strategies (credit card, hospitality, retail, wholesale, FMCG, B2B, B2C), media sales, licensing, etc. Finally, I am deeply passionate about ensuring the implementation of  true end-to-end omnichannel customer experience between all physical and digital  touchpoints, between social, call and care centres; powered by intelligent technological design and enabled by AI.

Throughout the last 10 years more specifically, I have acquired  extensive global managerial experience managing several thousand employees across most continents totaling more than 50 nationalities.

Rich of this experience, I've been lucky enough to volunteer with and sit on the board of multiple organizations, associations and charities focused on my field of expertise, education and animal rights,  

I hold a B.Com in Finance from HEC Montreal, an MBA from Queen’s University in Canada and a PhD in Marketing from Cranfield University in the UK. I speak frequently at marketing, loyalty, analytics and customer engagement & experience events worldwide.

Ian Di Tullio PhD